Communication Matrix

Our communication strategy is designed to engage our congregation effectively and ensure that all events and programs are aligned with our goal of empowering our community to reach their ONE.

 

  • Objective: Ensure maximum visibility and participation for high-impact events. Events not included on this list require approval from our Executive team.

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    Current Level 1 Requests:

    • New Campuses

    • New Service Times

    • Message Action Steps (Grit Challenge, TAG, etc)

    • GLS

    • Christmas Eve

    • Serve Our City

    • FMSC

    • Mother’s Day

    • Father’s Day

    • Rocky Point Mission Trip

    • Baptism Sundays

    • Easter

    • Season of Giving

    • We Love Our Schools

    • School Backpack Campaign

    • Night Of Worship)

    • Student Camp Scholarship/ThisGen Summer Events

    • Good Friday

    • New Years Eve event

    • One Day

    • Rooted

    Promotion Tactics:

    All tactics for communications will be determined by the Communications Team and are not guaranteed.

    • Prominent website placement and event page

    • Stage and video announcements

    • Pre/Post service rotator

    • Custom video promotions

    • Sunday service handouts

    • Guest Services/Courtyard table presence (note: no guaranteed stage mention)

    • Social media campaigns (paid and general)

    • Multi-channel digital outreach (email, text, app notifications)

    • Special feature in "The Make" podcast

    • Road banners

    • Bilingual materials

  • Objective: Reach a significant portion of the congregation with targeted communications.

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    Current Level 2 Requests:

    • Classes/Groups Kick Offs

    • Golf Tournament

    • Women’s Events

    • Men’s Events

    • ThisGen Events

    Promotion Tactics:

    • Event pages

    • Social media posts

    • Pre/Post service rotator

    • Targeted emails blast

    • Facebook Even Page

  • Objective: Engage specific groups within the congregation with highly focused content.

    Current Level 3 Requests:

    • FPM

    • Generosity Report

    • Medical DR trip

    • HBA Trip

    • Ghana, Africa Mission Trip

    • Kids Baptism Class

    • Reclaiming Hope

    • MOPs

    • Annual CFR interview

    • Chaplaincy Training

    • Short Term Day Trip to Mexico

    • Senior Adults Potluck

    • Woman to Woman Potluck

    Promotional Options (Examples):

    • Event page

    • Social Media

    • Targeted Emails Blast

 

Process for Initiating Communications:

For all levels, the process begins with a ministry member submitting a communication request. The communication team will collaborate closely with the ministry to plan and execute an effective promotional strategies.