Communication Matrix

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Below is the formula that we use to determine what gets communicated and how it is communicated. As a church, our most significant focus is on events and programs that drive the primary purpose of the church and will realistically reach the most people. This is not to say that other events are not relevant. Everything is important, but only a few items receive high/medium emphasis.

All options for communications will be determined by the Communications team and are not guaranteed.


HIGH EMPHASIS:
Communication requests that targets over 80% of the audience

Questions we ask to determine whether a request receives HIGH EMPHASIS:

  1. Would this request be a way for attendees to respond to an upcoming teaching
    series?
  2. Would this request draw more than 80% of our congregation to participate?*These questions will influence our decision on if the request receives A HIGH EMPHASIS.

Requests (Examples):
● Leadership Summit
● December Nights & New Life Celebration
● Connect Weekend
● Rocky Point Mission
● Student Bingo Night Fundraiser

Promotional Options (Examples):
● Home Page Access & Landing Page
● Stage Announcements
● Custom Video Promotion & Creation
● Weekend Service Handout

Initiating The Communication Plan: A member of the ministry by submitting a Communication Request. The communication team will lead the planning with the ministry leader(s). The communication team will then collaborate, plan, and a carry-out the request for that ministry.


MEDIUM EMPHASIS
Communication requests that target 40-79% of the audience

Questions we ask to determine whether a request receives MEDIUM EMPHASIS :

  1. Would this request support or feed into a high emphasis request?
  2. Is it a ministry-sponsored request that is likely to reach a significant number of people and introduce them to Christ? (May need Leadership Team verification)
  3. Would this request draw between 40-79% of our congregation to participate?

*These questions will influence our decision on if the request receives A MEDIUM EMPHASIS.

Requests (Examples):
● Starting Point
● Love and Logic
● Women’s Retreat
● Short-Term Missions (India, Ecuador, etc.)
● Father/Daughter Dance
● Summer Camp Sign Up

Promotional Options (Examples):
● Events Page
● Video Announcements
● Pre/Post Service Slide
● Weekend Ministry Handout (Children’s/Students)
● Social Media
● Targeted Direct Email

Initiating The Communication Plan: A member of the ministry by submitting a Communication Request. The communication team will lead the planning with the ministry team. The communication team will then collaborate, plan, and a carry-out the request for that ministry.


LIGHT EMPHASIS: Communication requests that target less than 39% of our audience

Requests that fall into this category will receive LIGHT EMPHASIS :

Requests (Examples):
● Scrapbooking
● Toddler Time
● MOPS
● Baby Dedication

Promotional Options (Examples):
● Social Media
● Event Page

Initiating The Communication Plan: A member of the ministry by submitting a Communication Request. The communication team will support and provide guidance to the ministry. The ministry will be responsible to collaborate, plan, and a carry-out the request.