Communication Matrix

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Below is the formula that we use to determine what gets communicated and how it is communicated. As a church, our most significant focus is on events and programs that drive the primary purpose of the church and will realistically reach the most people. This is not to say that other events are not relevant. Everything is important, but only a few items receive Level 1 or 2 emphasis.

All options for communications will be determined by the Communications team and are not guaranteed.


LEVEL 1 – PRIORITY:
Impacts: 80% – 100% of the congregation

Questions we ask to determine whether a request receives LEVEL 1 EMPHASIS:

  1. Is this request a way for attendees to respond to a recent teaching series?
  2. Is this a request that could draw more than 80% of our congregation to participate?

*These questions will influence our decision on if the request receives A HIGH EMPHASIS.

Requests (Examples):

  • December Nights &Family Fun Fest
  • Alpha Course
  • Serve Our City
  • Rocky Point Mission Trip
  • Student Camp Scholarship

Promotional Options (Examples):

  • Prominent website placement 
  • Stage announcements
  • Video announcements
  • Custom video promotion creation 
  • Sunday service handout 
  • Outdoor court table
  • Event page
  • Paid social media advertising
  • General social media advertising
  • Professionally printed cards to handout
  • Pre/Post service slides
  • Pantano email list
  • Highlight in Glen’s blog
  • Road banner

Initiating The Communication Plan: A member of your ministry submits a Communication Request. The communication team will lead the planning with the ministry team. The communication team will then collaborate, plan, and carry out the request for that ministry.


LEVEL 2 – GENERAL
Impacts: 40% – 80% of the congregation

Questions we ask to determine whether a request receives LEVEL 2 EMPHASIS :

  1. Would this request support or feed into a level 1 request?
  2. Is it a ministry-sponsored request that is likely to reach a significant number of people and introduce them to Christ? (May need Leadership Team verification)
  3. Would this request draw between 40-79% of our congregation to participate?

*These questions will influence our decision on if the request receives A LEVEL 2 EMPHASIS.

Requests (Examples):

  • Love and Logic
  • Marriage Events
  • Short-Term Missions (India, Ecuador, etc.)
  • Financial Planning Ministry Meeting
  • Child Dedication

Promotional Options (Examples):

  • Event page
  • Video announcements
  • Outdoor Court Table
  • Social Media
  • Pre/Post service slides
  • Pantano email list

Initiating The Communication Plan: A member of your ministry submits a Communication Request. The communication team will lead the planning with the ministry team. The communication team will then collaborate, plan, and carry out the request for that ministry.


LEVEL 3 – SPECIALIZED
Impacts: Less than 40% of the congregation

Requests that fall into this category will receive LEVEL 3 EMPHASIS :

Requests (Examples):

  • MOPS
  • Chaplaincy Training
  • Senior Adult Potluck and Bible Study

Promotional Options (Examples):

  • Event page
  • Social Media

Initiating The Communication Plan: A member of your ministry submits a Communication Request. The communication team will lead the planning with the ministry team. The communication team will then collaborate, plan, and carry out the request for that ministry.